Nasdaq doesn’t have “opening bell. ” Unlike this new York stock market, having its loud and chaotic trading flooring, Nasdaq is completely electronic, as befits the countless high-tech businesses whoever stocks are noted on it. But who hasn’t stopped Nasdaq from making the day-to-day start of trading right into a ritual that is televised just like the ringing regarding the bell down on Wall Street.
Many mornings, representatives from the Nasdaq-traded business will arrive at A times Square studio and ceremoniously push a button that purports to introduce trading. And during holiday breaks and events that are significant Nasdaq usually invites community groups and nonprofits to complete the honors.
This year, Roy Innis, chairman of the New York–based Congress of Racial Equality, stood before the cameras to push the magic button so it was that on the Friday before Martin Luther King Jr. Day. Instrumental in arranging the Freedom Rides, and a sponsor for the 1963 March on Washington, CORE had been a normal option to available trading that time.
Not too intuitive had been the man Innis brought along to face at their right hand: Dennis Bassford, the blond, dimpled, 51-year-old co-founder and CEO of Moneytree, a Seattle-based company that’s been widely criticized for preying on minorities.
It was a giant P.R. Coup for the Moneytree creator, a large victory inside the energetic campaign to spruce up their industry’s image—and his very own
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