Good old Bing. They do want to keep life interesting for internet publishers.
You could have heard rumblings about a recent revision that wreaked havoc for a lot of вЂњyour money or everythingвЂќ sites вЂ” those who discuss wellness, fitness, funds, or happiness.
That update did actually look at the credibility of site publishers. Will paper writer they be trustworthy? Do they actually know very well what theyвЂ™re speaking about? (GoogleвЂ™s acronym because of this authoritative trustworthiness is EAT, which makes for a few really funky-sounding SEO advice.)
Now, some approaches to Search Engine Optimization copywriting (like, um, one that Copyblogger has recommended for more than a ten years) will leave you in much better shape when Google continues on an EAT rampage.
And one element who has people scrambling? ItвЂ™s theвЂ” that is lowly very easy to screw up вЂ” About web Page.
So letвЂ™s speak about how to create a better one.
You donвЂ™t have to overcomplicate it
It seems to me that some site owners have an easier time marriage that is proposing they are doing writing a great About web Page.